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"What helps people, helps business."

LEO BURNETT

Content Marketing and Campaign Development

“Knowledge Marketing”: Using Learning Programs to Gain A Marketing Advantage

Having run a global content marketing team for a Fortune 500 corporation, I learned the struggles and heroics of setting up a successful content marketing practice. Collaboration between Marketing, Sales, Product teams, and the Business Units of an organization are critical, but also possible.

I can work with your teams to build a discipline for documenting a strategy, planning and creating content, curation of existing resources, and effective distribution of your content.

Delivered outcomes:

  • Process Flow and Handoffs Between Teams

  • Creative collaboration workshops

  • Content Audits

  • Editorial Calendar and Planning

  • Lead generation workflow for marketing automation

  • Assessment or Evaluation of Content Marketing Software and Tools

Let us help you energize your marketing campaign process and assist in creating a methodology for reaching new audiences through the use of high value content.

Deep knowledge and expertise resides within every organization. What if you could unlock the potential for this and make it a tool for attracting new customers who seek that knowledge from their “trusted advisors"? 

Using e-learning as a method of creating brand awareness, lead generation, and strong customer relationships is an untapped source of energy and opportunity in an organization.

Working with your internal teams and resources, I can help you develop the methodology of incorporating e-learning into a high performing content marketing tool that achieves those goals and takes your marketing to a new level.

Click here to listen to a podcast where I talked with Content Pros Randy Frisch of Uberflip and Tyler Lessard of Vidyard about how this was achieved in a Fortune500 company and grew to become one of the most successful global marketing efforts in that organization.

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