"Traditional marketing talks at people. Content marketing talks with them."
Presenter, Content Marketing World, 2017
“How did an online learning program become such a profitable marketing tool?”
Deep knowledge and expertise lies in the heart of every company and organization as the core of their mission, their philosophy, their technology, their innovation. What if you could tap into that expertise and share the inherent knowledge that exists in your company with your customers and prospects? Learn how I worked with an online learning platform to reach new audiences, generates leads, and turn a marketing program into a source of profit.
Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit
Read about my experience in developing an online education program as a unique marketing tool that grew a customer base and produced revenue. This is a great example of how marketing in business is breaking the mold and can become a more serious profit center by changing old attitudes and methodologies. A new book by Joe Pulizzi and Robert Rose of the Content Marketing Institute.
- BUY THE BOOK: Amazon.com
Launched Energy University, a unique and innovative online format created to deliver information and resources while creating brand awareness, lead generation, thought leadership, and revenue for Schneider Electric. Visit the program at MyEnergyUniversity.com
Collaborative Case Study, Schneider Electric + Federal Express
This collaborative case study I worked on between Schneider Electric and Federal Express was featured in the Global Citizenship Report for Federal Express in 2016. It serves as a great example of how product innovation, supply chain, and global distribution can create a positive impact across continents.