Content Marketing and Campaign Development

“Knowledge Marketing”: Using Learning Programs to Gain A Marketing Advantage

As a member of the global content marketing team for a Fortune 500 corporation, I learned the in’s and out’s of setting up a global content marketing practice. From documenting a strategy, building and creating content, curation, and distribution to the measurement and effectiveness of the content.

I can work with your teams to build this discipline into your marketing campaign process and assist in creating a methodology for reaching new audiences through the use of high value content. Delivered outcomes:

Content Audits
Editorial Calendar and Planning
Process Flow and Handoffs Between Teams
Lead generation workflow for marketing automation
Assessment or Evaluation of Content Marketing Software and Tools

Deep knowledge and expertise resides within every organization. What if you could unlock the potential for this and make it a tool for attracting new customers who seek that knowledge from their “trusted advisors"?

Using e-learning is one such vehicle in the development of brand awareness, lead generation, and strong customer relationship. Working with your internal teams and resources, I can help you develop e-learning into a high performing content marketing tool, that achieves those goals and develops your marketing into a profit center.

Click here to listen to a podcast where I explain how this is possible.

Program Management, Development, and Launch

Setting up and launching a new marketing program or internal project can be daunting for a team that already has plenty of work on their plate. Through careful planning, definition, and engagement of stakeholders, I can guide you through a successful program development and launch and ensure you meet deadlines and create a measurable impact.

Key areas of focus in the overall structure of a new program/project:

Planning—internal and external stakeholders, structure and financing of the program, anticipated outcomes
Defining—integral aspects of program, such as assets, labor, technology needs, deliverables
Organizing—aligning stakeholders and timelines
Executing—kickoff of process and mapping of actions to deadlines
Measuring—key performance indicators (KPI’s), return on investment to program (ROI), budgetary needs and ongoing maintenance costs