Last week Conex was held in beautiful Toronto, where I attended the event for the first time. Let’s say this won’t be the last! It’s an event full of great experiences, on a scale that brings speaker talent, and conversations with new marketers, in reach. With about 750-ish people in attendance the event felt very approachable and, well, almost personal.
Starting with the venue being at the Royal Conservatory of Music and their meeting halls. Talk about inspiring creativity! The speaker roster was fabulous with access to the powerhouse marketing lineup of: Jay Baer, Randy Frisch, Neil Patel, Ann Handley, Mark Schaefer, and Robert Rose. These are the people who have shaped and guided my thinking as I’ve traveled the road of content marketing wisdom. They are worth reading, following, and seeing their presentations every day of the week.
The pleasant surprises were other names I hadn’t seen before and who offered some new thinking as well.
—> Tiffany Early, Sr. Director at Arxan Technologies shared the three-level campaign they did to target difficult to reach customers with a compelling message using traditional email. Very clever stuff!
—> Zontee Hou, President, Media Volery LLC who unpacked the idea of multimodal content and how we can use different modes of communication to make content more meaningful. Including sight and sounds. (I was hoping for taste…😊)
—> Meghan Golden, Head of Content Marketing at LinkedIn had some great insights that LI have tried in their own posts and how to look back at what you’ve done and what worked best, then try a new method. Reference to their Sophisticated Marketer’s Guide is of particular note. (Newly updated)
· Focus on the one thing you do best. And repeat it.
· Re-purpose the content that has performed well in the past and recreate it for new publishing.
· Don’t forget the 1-to-8 rule of developing one good solid asset, then building out 8 or more pieces from this.
· Be Human. The most human company wins.
· Make the customer the center of your story. It’s how you’ll win their hearts and minds. And gain hard-won loyalty.
Put #Conex on your list for next year—it will be one of the best marketing and content investments you can make.